Rectifier House (India) Pvt. Ltd. is not your regular run-of-the-mill component supplier. Our customers are not with us because of the great brands that we offer, contrarily, the best brands associate with us owing to the respect we command from our customers.
Our customers always choose us because of our Work Ethic and our Key Strengths
Our work ethic is based on 2 fundamental pillars
- Market-Centric Approach:
We keep on evolving as per the market, which means rather than having a product-centric approach, we understand and anticipate the needs of our customers and accordingly revamp our basket of products and services. So, we choose and recommend products and solutions as per your need and not the other way around. - Value Creation:
We were clear that in order to be successful, we need to focus on creating value for our customers and not merely be a mom-and-pop store that simply supplies products to our customers.
We create value in 3 ways
- Direction:
We always take initiative and guide our customers wherever it benefits them. More often than not we have come across customers who find it difficult to make a choice when it comes to a product or the right combination of products, in such scenarios we use our technical expertise to guide them in taking the right decisions favorable for them. There are many instances where we have made our customers’ lives easier by guiding them about the advent of some new technology relevant to them. - Confidence:
One of the main reasons that a bulk of our customers have been loyal to us through decades is the fact that they have an immense amount of confidence and trust in us. This is because we believe in creating a huge amount of value through relationships, which means creating an environment of trust through your words and actions and being there for the customer in times of need, we have time and again proved ourselves by upholding our core values and providing needed technical support when needed. - Creativity:
This has to do with providing customers with solutions to their problems using our creativity and technical expertise. We always keep a lookout for areas where we can provide creative inputs that would be beneficial for the customers thereby adding value to their lives.